Transforming Odisha’s Tourism Landscape with BookOdisha App and Website

Case StudyCase Study

BookOdisha- Empowering Digital
Tourism in Odisha

Suyog Computech in collaboration with the Department of Tourism, Government of Odisha,
developed BookOdisha, a comprehensive digital tourism booking portal that simplifies travel planning and booking across the state.

BookOdisha was envisioned as a one-stop digital platform for travelers to discover destinations,
book accommodations, and plan their Odisha experience with ease, transparency, and convenience. It serves as a key step in the
state’s vision of promoting “Smart Tourism” through technology-driven innovation.
Digital HealthSeamless Travel Experience
Objectives

Building a Smart Tourism Ecosystem

The key objectives behind developing BookOdisha were

Digitized tourism bookings

Digitized tourism bookings

Across all state-run accommodations

enable tourists to explore

Enable tourists to explore

Plan, and book their journeys seamlessly

To promote Odisha’s heritage,

To promote Odisha’s heritage

Culture through immersive digital content.

Ensure transparency

Ensure transparency

Efficiency in accommodation management

The Challenge

Lack of Centralized Access

Before the implementation of BookOdisha, travelers and tourists
faced several challenges

No unified platform

No unified platform for booking

Government &
private accommodations

Manual booking systems

Manual booking systems

Caused by long waiting times

Dependence on third-party platforms

Dependence on third-party platforms

without integration with the state’s
tourism ecosystem

Odisha required a unified digital platform to simplify its tourism ecosystem, making it more accessible, trustworthy, & welcoming for visitors.

Strategic Solution Framework

We developed a comprehensive approach that addressed both immediate
concerns and long-term scalability needs.

ser Research Analytics

User Research & Analytics

Conducted extensive user interviews and analyzed behavioral data to understand pain points

Strategic UX Redesign

Strategic UX Redesign

Redesigned key user journeys with focus on conversion optimization and user experience

Agile Development

Agile Development

Implemented iterative development process with regular testing and optimization

Solution Overview

One-Stop Tourism Booking Platform

BookOdisha is a state-of-the-art tourism portal designed to cater to both tourists and
tourism administrators. The platform offers an end-to-end travel booking experience, integrating accommodation

One Portal, Endless Destinations

Explore and book Odisha’s attractions, stays,
& tours, all from a single platform

One Portal, Endless Destinations

Explore and book Odisha’s attractions, stays, and tours

Seamless Stay Bookings

Real-time room availability, instant confirmation,
& secure online payments.

Seamless Stay Bookings

Real-time room availability, instant confirmation

Discover, Plan & Explore

Discover, Plan & Explore

Interactive guides and curated packages
for personalized travel experiences

Smart Management Dashboard

Smart Management Dashboard

Centralized monitoring for bookings,
reports, and tourism analytics

Data Analytics Reporting

Transparent, Traveler-Friendly Experience

Multilingual, mobile-friendly, and
feedback-enabled for a smooth user journey

Implementation Approach | Digital Rollout for
Tourism Modernization

The rollout will focus on integrating digital platforms

Key Features

BookOdisha Functional Highlights

Discover how BookOdisha transforms travel with user-friendly tools

Unified Tourism Portal

Unified Tourism Portal

integrating accommodations, destinations, and packages

Online Booking

Online Booking

Payment Gateway for secure transactions

Interactive Destination Pages

Interactive Destination Pages

with media galleries and travel information

Admin Dashboard

Admin Dashboard

For property management and report generation

Mobile-Responsive Design

Mobile-Responsive Design

For easy access on any device

Multi-Language Support

Multi-Language Support

For inclusive user experience

Multi-Language Support

Data Analytics

for tourism trend analysis and planning

Impact | Tourism | Growth

The implementation of Book Odisha has significantly enhanced the tourism landscape of Odisha

Centralized digital access

Centralized digital access

To all tourism properties and destinations

Improved tourist convenience

Improved tourist convenience

Through real-time booking and online payments

Enhanced transparency

Enhanced transparency

In accommodation management and utilization

Positive user feedback

Positive user feedback

For ease of use, accessibility, and responsiveness

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