ABOUT gip.city
gip.city, a vibrant online gateway to Gopalpur Industrial Park by Tata Group. Explore the seamless blend of innovation and trust, offering businesses a strategic haven in Odisha, India. Uncover opportunities, connectivity, and growth within this dynamic multi-product Special Economic Zone.
The Challenge
Before the redesign, GIP.city grappled with substantial challenges that impeded its effectiveness in showcasing the myriad offerings of Gopalpur Industrial Park. The outdated website design and navigation issues created a significant disconnect between the platform and the dynamic nature of the park. Users encountered difficulties accessing critical information about the Special Economic Zone (SEZ) and Domestic Tariff Area (DTA), hindering their understanding of GIP’s strategic advantages. The absence of a modern, responsive interface limited user engagement and failed to capture the attention of potential investors and businesses. Recognizing these obstacles, our mission was to comprehensively address these issues, transforming GIP.city into a cutting-edge digital platform that aligns seamlessly with Tata Group’s commitment to leadership and trust.
What did Suyog Computech do?
Our team embarked on a comprehensive redesign and redevelopment initiative to address the challenges faced by GIP.city. Leveraging the robust capabilities of WordPress, we initiated a strategic overhaul, implementing a modern and responsive theme. Through meticulous information architecture restructuring, we optimized the website’s UX/UI, ensuring seamless navigation and user interaction. Custom post types, taxonomies, and advanced custom fields were employed to streamline content management, enabling efficient updates and dynamic data presentation. The incorporation of HTML5 and CSS3 ensured a visually appealing and interactive experience, complemented by strategically placed calls-to-action (CTAs). We integrated a geospatial element using Google Maps API, offering users an intuitive understanding of Gopalpur Industrial Park’s layout and amenities. Furthermore, responsive web design techniques were applied, ensuring optimal performance across devices and resolutions. These technical enhancements collectively elevated GIP.city’s digital presence, aligning it with global standards and enhancing its resonance with potential investors and businesses.
The Results
- Increased user interaction, reducing bounce rates significantly.
- The responsive design ensured a seamless user experience across all devices.
- Custom post types streamlined content updates for dynamic data presentation.
- Google Maps API provided an intuitive visualization of park amenities.
- The new website successfully reflected Tata Group's brand identity and consistency.
- Increased Investor Interest fostering GIP's growth and success.
