Case Study
Redesigninggip.city to Elevate Gopalpur
Industrial Park’s Online Presence
A complete redesign and digital modernization of GIP.city to strengthen investor engagement
and showcase the strategic advantages of Gopalpur Industrial Park by Suyog Computech.
the Tata Group. The platform presents the park as a world-class destination for businesses, offering connectivity,
opportunities, and growth in a leading multiproduct Special Economic Zone (SEZ) in Odisha, India.
Digital Presence
UX/UI
WordPress DevelopmentGip.city Modernization Goals
Digital modernization of GIP.city to strengthen investor engagement
Modernize digital presence
With a clean, responsive, and brand-aligned interface
information accessibility
SEZ/DTA details, amenities, and investment opportunities
Enhance user engagement
Through intuitive navigation and interactive elements
Content management
With a structured CMS for dynamic, effortless updates
The Challenge
Lack of digital presence
Industrial parks faced several critical challenges in its
existing digital presence, including:
Outdated website design
The scale and modern identity of
Gopalpur Industrial Park
Poor navigation structure
SEZ/DTA information difficult for users
and investors to access
Lack of responsive experience
leading to low engagement and high
bounce rates across devices
There was a strong need of redesigning & modernizing its digital presence & effectively showcase the strengths of Gopalpur Industrial Park.
Strategic Solutions Framework
We developed a comprehensive approach that addressed both immediateconcerns and long-term scalability needs.
Site Architecture Planning
Defined content structure, SEZ/DTA information layout, and sitemap.
Integration of Enhancements
Google Maps API, CTAs, dynamic post types, responsive features.
Testing & Optimization
Device testing, performance improvements, and cross-browser validation.
Gip.city Modernization
Simplify access to SEZ/DTA details, amenities, and key industrial information
With a modern, responsive, and visually
aligned interface reflecting Tata Group’s identity
Redesigned the entire UI/UX
Responsive and visually aligned interface reflecting Tata Group’s identity
To simplify access to SEZ/DTA details, amenities,
and key industrial information
Rebuilt the site architecture
SEZ/DTA details, amenities, and key industrial information
Developed a robust WordPress
Backend using custom post types and ACF for efficient, structured content management
Integrated interactive features
Such as Google Maps API for clear visualization of the industrial park layout
Optimized performance & accessibility
Ensuring fast loading, mobile responsiveness, and seamless user experience
Efficiency | Transparency | Modernization
The implementation of solution delivered measurable benefits
Enhanced user engagement
Resulting in lower bounce rates & longer session durations
Improved investor visibility
Helping businesses easily explore SEZ/DTA opportunities and amenities
Faster & smoother content updates
Through a structured and efficient CMS framework
Strengthened digital presence
Aligning gip.city with modern design standards and Tata Group’s brand identity
Functional Highlights
Modernization is built to serve following features
Modern Responsive UI
Offering a clean, device-friendly browsing experience for investors & businesses
Information Architecture
Ensuring easy access to SEZ/DTA details, amenities, connectivity
Custom CMS Structure
With media galleries and travel information
Dynamic Map Interaction
Visually showcase the industrial park layout, facilities, and strategic location
Enhanced Visual Storytelling
Using banners, graphics, & CTAs aligned with Tata Group’s brand aesthetics
Performance Optimization
Ensuring faster load speeds, better accessibility, and improved SEO readiness
Secure WordPress Backend
Built for long-term stability, updates, and future feature expansion
